Thursday, April 23, 2009

Belk adds Assets

Belk announced this week they will start carrying Assets, the lower-priced sibling line of the miraculous Spanx.

For those not in the know or blessed with enough perfection to not need them, Sara Blakely created footless hose nearly nine years ago, called them Spanx and launched a shapewear revolution for women.

The products smooth and shape while keeping comfort paramount. Both lines now include full-leg tights, hose, camis and other specialty shapers.